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SEO

Search engine optimization (SEO) basically tries to enhance your site’s visibility to search engines such as Google, using insights into the algorithms used by search engines.
In general, the higher, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. In short, a high ranking on Google will get you more visitors. More visitors mean more exposure, leading to a boost in brand and/or sales.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by your targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design.
IST@ease can give your website’s search results a quick boost by applying some basic techniques, but can also provide you with a detailed and practical rapport relating to coding and meta-data,guiding your IT department on how to improve the visibility of your site.


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